Advertising and being a critical consumer
Coca- Cola Ad
What are they selling
Coca- Cola
What are they not telling/showing you?
They are not showing what effects coca cola has on your body
What are they doing to make you buy or use it?
The brand advertises by saying ‘Open happiness
How effective are they at selling it?
The brand Coca- Cola is selling their products very well. But it is also one of the major drinks or foods that can make you obese
Is what they are advertising truthful?
Definitely not
How would you improve it?
We could improve this advert by saying what it taste like and maybe include some ingredients.
Mcdonalds Ad
What are they selling
The new Mcdonald’s tasty chicken range
What are they not telling/showing you?
What the burger really looks like and what it has in the burgers
What are they doing to make you buy or use it?
The brand is making the burgers look nice so that people will go and buy them.
How effective are they at selling it?
Very effective, lots of people have gone and got one of these burgers because of the ad and what it looks like
Is what they are advertising truthful?Yes
How would you improve it?
We could improve this ad by adding what the burgers really look like.
What are they selling
Clothes
What are they not telling/showing you?
How much the top costs
What are they doing to make you buy or use it?
The brand is saying that if you buy a pair of pants that you get a top half price but sometime these sorts of ads can be misleading.
How effective are they at selling it?
This ad is very effective because people will go into Factorie and buy some pants and a top and get half price, when they don’t even need the clothes.
Is what they are advertising truthful?
The advertising is truthful but it can also be misleading
How would you improve it?
By including some of the prices of the clothes so people know what they’re getting into.
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